Silo Fortune India | https://www.silofortune.com | J P Nagar, Bengaluru, Karnataka

Job Title: Social Media Manager

Location

J P Nagar, Bengaluru (5 Days Work From Office)

Occasional travel for shoots to regional marketing teams in Karnataka

Reports to: Chief Marketing Officer

About the Role

Silo Fortune is building AI-enabled products for Indian farmers across crop advisory (Kisaan

Sampurna) and dairy health (Gau Sampurna). Our primary audience is the rural and

semi-rural farming household across India, with Karnataka being the most active market

today.

We are looking for a Social Media Lead who is equal parts creator, strategist, and community

builder. This is not a role for someone who just briefs agencies and reviews outputs. You will

be creating content yourself, managing influencer relationships directly, and building a social

presence that earns the trust of farmers, dairy owners, and the agritech ecosystem

simultaneously. Instagram Reels and YouTube Shorts are your primary battlefield.

Because our content lives at the intersection of animal health, crop science, and rural

livelihoods, a background in science is not a nice-to-have. Ease of communication in

Kannada is mandatory.

Key Responsibilities

● Own and grow Silo Fortune's Instagram, YouTube Shorts, and Facebook presence with

a content strategy built specifically for rural Indian audiences across farming and

dairy communities.

● Develop and execute an original content calendar that covers crop health, cattle care,

farmer success stories, product education, and brand moments, all in a format and

language that a farmer in Karnataka, Andhra Pradesh, or Telangana will actually stop

and watch.

● Create, shoot, and edit your own content on mobile, including Reels, Shorts,

carousels, and story formats, without dependency on editors or designers for

day-to-day output.

● Identify, evaluate, and build relationships with rural influencers across Karnataka,

Andhra Pradesh, Telangana, and Maharashtra who have genuine credibility with

farming and dairy audiences, not just follower counts.

● Design and execute influencer marketing campaigns that serve both organic reach and

paid amplification objectives, with clear briefs, deliverable timelines, and performance

tracking.

Send your résumé, phone number and SM link to: poojas@silofortune.comSilo Fortune India | https://www.silofortune.com | J P Nagar, Bengaluru, Karnataka

● Stay continuously ahead of platform algorithm changes, trending formats, and what is

working in the vernacular and agri content space.

KPIs

● Follower growth and engagement rate across Instagram and YouTube Shorts. ● Reach

and view count from influencer campaigns, split by organic and paid amplification.

● App download attribution and subscription sign-ups from social-led campaigns. ●

Influencer campaign ROI against defined cost-per-reach and cost-per-engagement

benchmarks.

● Content output volume: number of Reels, Shorts, and posts published per month

against the content calendar.

Ideal Candidate Profile

● 4 to 5 years of social media experience with a demonstrable track record of growing

accounts and running influencer campaigns, ideally in agritech, health sciences, rural

FMCG, or a Bharat-focused brand.

● A background in bio-sciences, dairy or agriculture, or a related field. You do not need to

be an expert, but you need to understand the subject well enough to create credible

content and earn the respect of a farmer or a vet.

● A personal social media presence with a meaningful follower base that demonstrates

your ability to create content people actually follow.