Senior BDR Lead– US Outbound
Company Overview
An enterprise data and AI company dedicated to assisting large organizations in making informed workforce and business transformation decisions. The company's AI transformation platform enables Fortune 2000 enterprises to understand AI's impact on their workforce, identify automation opportunities, redesign processes, and develop practical transformation roadmaps. The platform supports mapping existing work, assessing automation potential, building transformation strategies, and modeling ROI scenarios. The organization primarily collaborates with large US enterprises, engaging senior decision-makers across HR, workforce strategy, organizational design, and transformation functions.
Job Summary
The Senior BDR (Business Development Representative) Lead for US Outbound is responsible for establishing and scaling the outbound sales motion from the ground up. This role focuses on targeting Fortune 2000 enterprises and senior decision-makers within HR, workforce, and transformation functions. The candidate will own account targeting, prospecting, outreach, and pipeline development, with the goal of creating a repeatable outbound playbook. Over time, this position offers the opportunity to lead and expand a dedicated outbound sales team, contributing significantly to the company's growth in the US market.
Responsibilities
- Build and execute targeted outbound campaigns aimed at Fortune 2000 enterprises across the US.
- Identify and engage senior executives such as CHROs, CPOs, VPs of People, Workforce, Organization, and Transformation.
- Conduct research on target accounts, identify business triggers, and develop tailored outreach strategies.
- Manage cold calling, email campaigns, and LinkedIn outreach to generate interest and engagement.
- Develop multi-touch outbound sequences, continuously testing and optimizing messaging and channels to improve conversion rates.
- Utilize sales technology, data, and AI tools to enhance research, prospecting, and overall sales productivity.
- Track and analyze activity metrics, including outreach efforts, meetings scheduled, pipeline growth, and target attainment.
- Qualify opportunities to ensure alignment with enterprise sales objectives and generate a robust pipeline for the sales team.
- Experiment with messaging, personas, and outreach channels to identify the most effective strategies.
- Build a scalable outbound playbook from scratch, laying the foundation for future team expansion.
- Lead the development of a predictable US outbound pipeline, consistently achieving set targets.
- Contribute to the improvement of outbound conversion rates through testing, iteration, and data analysis.
- Prepare for and eventually manage a team of BDRs, fostering a high-performance outbound sales culture.
Qualifications
- 5–7 years of experience in BDR, SDR, or outbound sales roles, with a total of 10+ years of professional experience.
- Proven success in selling into the US enterprise market.
- Experience targeting large enterprises and engaging senior decision-makers.
- Strong cold-calling and written communication skills.
- Comfortable with high-volume, targeted outbound sales activities.
- Deep understanding of sales metrics such as activity levels, conversion rates, meetings, pipeline, and target achievement.
- Demonstrated track record of consistently meeting or exceeding sales targets.
- Ability to engage with senior executives and handle rejection professionally.
- Tech-savvy with proficiency in adopting new sales tools and technologies.
- Skilled in using AI tools for research, prospecting, and sales productivity.
- Strong learning agility, curiosity about new technologies, and adaptability.
- Motivated by variable compensation and financial growth opportunities.
- Educational qualifications: Relevant bachelor’s degree (e.g., BTech, BSc, or equivalent).
Preferred Skills
- Experience selling complex enterprise products to Fortune 2000 accounts in the US.
- Ability to initiate and develop conversations with senior executives.
- Expertise in building and executing outbound sales strategies.
- Familiarity with sales automation, CRM, and AI-powered research tools.
- Strong analytical skills to interpret sales data and optimize outreach strategies.
- Leadership potential with an interest in team management and development.
Experience
- 5–7 years of direct experience in BDR, SDR, or outbound sales roles.
- Over 10 years of overall professional experience.
- Proven experience in enterprise sales, particularly within the US market targeting large organizations.
Environment
- Location: Bangalore, with a hybrid work model requiring 3 days in the office per week.
- Work setting involves high-volume outbound prospecting, research, and engagement with senior enterprise executives.
- Fast-paced, technology-driven environment emphasizing continuous learning and adaptation.
- Proficiency with AI tools and sales technology is essential.
Salary
- Competitive salary with uncapped variable compensation.
GrowthOpportunities
- Potential to evolve into a team leadership role, managing and expanding the outbound sales team.
- Opportunity to influence and build the outbound sales strategy from scratch.
- Career growth within a rapidly expanding enterprise AI and data organization.
Benefits
- Not specified in the provided description.
