Responsibilities:
● Develop and implement comprehensive brand strategies to enhance brand
awareness and drive brand growth.
● Oversee brand marketing activities, including TVC shoots, ensuring adherence
to brand guidelines and delivering high-quality campaigns.
● Conduct brand track research to gain insights into consumer perception and
preferences, and use the findings to shape brand strategies and campaigns.
● Manage both offline and online brand campaigns, including advertising, social
media, PR, and other brand-building initiatives.
● Collaborate with cross-functional teams to ensure consistency and alignment
of brand messaging across various channels and touchpoints.
● Work closely with creative agencies and other external partners, leveraging at
least 1 year of agency experience, to develop engaging and impactful brand
campaigns.
● Monitor and analyze market trends, competitor activities, and consumer
behavior to identify opportunities and threats, and adjust brand strategies
accordingly.
● Track and measure the effectiveness of brand marketing activities, and
provide regular reports to stakeholders.