<div> <div> <div> <div> <p>In this high-impact role, you&#39;ll get to:</p> <p>Build and own the 12- and 24-month strategic plan to meet inbound-driven ARR goals</p> <p>Set goals and guide team on all aspects of product marketing, demand generation, content marketing, email marketing, social media, webinars, events, and other tactics to generate a high-quality pipeline</p> <p>Manage the marketing budget (across demand gen, events, tool etc.) to ensure maximum return on investment.</p> <p>Develop and implement strategies to own and improve BOFU, SQL leads, customer acquisition costs</p> <p>Analyze and report on marketing campaigns&rsquo; effectiveness, identifying areas for improvement and optimization.</p> </div> <div> <p>Accurately forecast monthly and quarterly pipeline goals for inbound and outbound sales engines</p> <p>Develop and implement best practices to maximize pipeline creation, customer conversion rates, forecasting accuracy, and cross-functional collaboration.</p> <p>Act as a player-coach for the team size of 14+ individuals at the current stage and be responsible for hiring and development of the marketing organization</p> <p>Bring focused and prioritized feedback from the field to help shape strategy and business practices and collaborate with internal orgs including product, marketing, onboarding/support, and customer success functions to help Rocketlane scale.</p> </div> </div> </div> </div>