Head of marketing - GRM Foodkraft | Scrabble

Posted on July 22, 2024

Job Description

Job Description: Marketing Head at GRM Foodkraft Company Overview: GRM Foodkraft Private Limited is a key subsidiary of GRM Overseas Ltd, which was established in 1974 as a rice manufacturing and trading house. Over the years, GRM Overseas Ltd has evolved significantly, expanding its operations to over 38 countries and becoming the third-largest rice exporter in India. The primary markets include the Middle East, the United Kingdom, and the United States. As it stands the company has a market cap of INR 1,099Crs and last FY revenue of INR 1,312Crs. About GRM Foodkraft: GRM Foodkraft is the holding entity for the 10x retail brand, which currently retails packaged rice, atta, spices and oil, and has established a strong presence in regions like Western Uttar Pradesh, Haryana, and parts of Rajasthan. The brand's focus on quality and cultural resonance has fortified GRM's market position in the staple foods sector, with significant growth in the Atta space under brand Shakti Atta, and Edible Oils under the existing 10x brand. The company has received an investment from prominent consumer focused VC firm Sauce, who currently have an AUM of over INR 1,000Crs and portfolio of large scale disruptive consumer brands such as The Whole Truth, Mokobara, XYXX, Hocco ice creams among others. Job Role and Responsibilities: <ul> <li style="text-align:justify; margin-bottom:11px">Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.</li> <li style="text-align:justify; margin-bottom:11px">Identify and capitalize on growth opportunities, particularly in new and existing markets.</li> <li style="text-align:justify; margin-bottom:11px">Oversee the creation and implementation of brand campaigns that resonate with target audiences.</li> <li style="text-align:justify; margin-bottom:11px">Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.</li> <li style="text-align:justify; margin-bottom:11px">Ensure the team meets and exceeds performance goals.</li> <li style="text-align:justify; margin-bottom:11px">Conduct thorough market research to stay ahead of industry trends and competitor activities.</li> <li style="text-align:justify; margin-bottom:11px">Utilize insights to make data-driven decisions and optimize marketing strategies.</li> <li style="text-align:justify; margin-bottom:11px">Work closely with cross-functional teams, including sales, product development, and finance, to align marketing efforts with business objectives.</li> <li style="text-align:justify; margin-bottom:11px">Drive the digital marketing agenda, including social media, SEO, and online advertising, to increase brand reach and engagement.</li> <li style="text-align:justify; margin-bottom:11px">Utilize data analytics to measure and improve campaign performance.</li> <li style="text-align:justify; margin-bottom:11px">Plan and execute promotional events, product launches, and marketing campaigns.</li> <li style="text-align:justify; margin-bottom:11px">Ensure these initiatives align with the brand's identity and business goals.</li> </ul> Qualifications: <ul> <li style="text-align:justify; margin-bottom:11px">A minimum of 10 years of marketing experience, preferably in the FMCG sector.</li> <li style="text-align:justify; margin-bottom:11px">Proven track record of scaling small brands to significant market positions.</li> <li style="text-align:justify; margin-bottom:11px">Experience with startups or entrepreneurial ventures is highly preferred.</li> <li style="text-align:justify; margin-bottom:11px">Strong leadership and team management skills.</li> <li style="text-align:justify; margin-bottom:11px">Excellent communication and interpersonal abilities.</li> <li style="text-align:justify; margin-bottom:11px">Proficiency in digital marketing and data analytics.</li> <li style="text-align:justify; margin-bottom:11px">Ability to work in a fast-paced, dynamic environment.</li> </ul> Why Join Us: Job Description: Marketing Head at GRM Foodkraft Company Overview: GRM Foodkraft Private Limited is a key subsidiary of GRM Overseas Ltd, which was established in 1974 as a rice manufacturing and trading house. Over the years, GRM Overseas Ltd has evolved significantly, expanding its operations to over 38 countries and becoming the third-largest rice exporter in India. The primary markets include the Middle East, the United Kingdom, and the United States. As it stands the company has a market cap of INR 1,099Crs and last FY revenue of INR 1,312Crs. About GRM Foodkraft: GRM Foodkraft is the holding entity for the 10x retail brand, which currently retails packaged rice, atta, spices and oil, and has established a strong presence in regions like Western Uttar Pradesh, Haryana, and parts of Rajasthan. The brand's focus on quality and cultural resonance has fortified GRM's market position in the staple foods sector, with significant growth in the Atta space under brand Shakti Atta, and Edible Oils under the existing 10x brand. The company has received an investment from prominent consumer focused VC firm Sauce, who currently have an AUM of over INR 1,000Crs and portfolio of large scale disruptive consumer brands such as The Whole Truth, Mokobara, XYXX, Hocco ice creams among others. Job Role and Responsibilities: <ul> <li style="text-align:justify; margin-bottom:11px">Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.</li> <li style="text-align:justify; margin-bottom:11px">Identify and capitalize on growth opportunities, particularly in new and existing markets.</li> <li style="text-align:justify; margin-bottom:11px">Oversee the creation and implementation of brand campaigns that resonate with target audiences.</li> <li style="text-align:justify; margin-bottom:11px">Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.</li> <li style="text-align:justify; margin-bottom:11px">Ensure the team meets and exceeds performance goals.</li> <li style="text-align:justify; margin-bottom:11px">Conduct thorough market research to stay ahead of industry trends and competitor activities.</li> <li style="text-align:justify; margin-bottom:11px">Utilize insights to make data-driven decisions and optimize marketing strategies.</li> <li style="text-align:justify; margin-bottom:11px">Work closely with cross-functional teams, including sales, product development, and finance, to align marketing efforts with business objectives.</li> <li style="text-align:justify; margin-bottom:11px">Drive the digital marketing agenda, including social media, SEO, and online advertising, to increase brand reach and engagement.</li> <li style="text-align:justify; margin-bottom:11px">Utilize data analytics to measure and improve campaign performance.</li> <li style="text-align:justify; margin-bottom:11px">Plan and execute promotional events, product launches, and marketing campaigns.</li> <li style="text-align:justify; margin-bottom:11px">Ensure these initiatives align with the brand's identity and business goals.</li> </ul> Qualifications: <ul> <li style="text-align:justify; margin-bottom:11px">A minimum of 10 years of marketing experience, preferably in the FMCG sector.</li> <li style="text-align:justify; margin-bottom:11px">Proven track record of scaling small brands to significant market positions.</li> <li style="text-align:justify; margin-bottom:11px">Experience with startups or entrepreneurial ventures is highly preferred.</li> <li style="text-align:justify; margin-bottom:11px">Strong leadership and team management skills.</li> <li style="text-align:justify; margin-bottom:11px">Excellent communication and interpersonal abilities.</li> <li style="text-align:justify; margin-bottom:11px">Proficiency in digital marketing and data analytics.</li> <li style="text-align:justify; margin-bottom:11px">Ability to work in a fast-paced, dynamic environment.</li> </ul> Why Join Us: <ul> <li style="text-align:justify; margin-bottom:11px">Competitive compensation package with ESOPs.</li> <li style="text-align:justify; margin-bottom:11px">Opportunity to lead the marketing efforts of a rapidly growing brand.</li> <li style="text-align:justify; margin-bottom:11px">Work with a dedicated team and strategic investors committed to success.</li> <li style="text-align:justify; margin-bottom:11px">Be part of a company with a rich history and a promising future in the staples and packaged food sector.</li> </ul> How to Apply: Interested candidates are invited to submit their resumes and a cover letter detailing their relevant experience and accomplishments to [HR email/contact information].   <ul> <li style="text-align:justify; margin-bottom:11px">Competitive compensation package with ESOPs.</li> <li style="text-align:justify; margin-bottom:11px">Opportunity to lead the marketing efforts of a rapidly growing brand.</li> <li style="text-align:justify; margin-bottom:11px">Work with a dedicated team and strategic investors committed to success.</li> <li style="text-align:justify; margin-bottom:11px">Be part of a company with a rich history and a promising future in the staples and packaged food sector.</li> </ul> How to Apply: Interested candidates are invited to submit their resumes and a cover letter detailing their relevant experience and accomplishments to [HR email/contact information].

Job Description