Head of Growth

Company Overview

Benny's Bowl is one of India's fastest-growing premium pet nutrition brands, redefining pet food through fresh, human-grade, veterinarian-formulated meals. With a strong direct-to-consumer (D2C) foundation, a subscription-led business model, and recent institutional funding, the company is entering its next phase of rapid scale across digital, retail, and new product categories. For more information, visit Benny's Bowl.

Job Summary

We are seeking a Head of Growth to lead our customer acquisition, retention, revenue growth, and marketing efforts across all channels. This high-impact leadership role will involve driving demand generation, optimizing customer lifetime value, and implementing data-driven initiatives to scale the brand effectively. You will report directly to the Founders and will be responsible for building a scalable growth function that enhances revenue while managing customer acquisition costs, lifetime value, retention rates, and profitability.

Responsibilities

• Own end-to-end customer acquisition and revenue growth strategies.
• Scale sales across D2C, retail, marketplace, modern trade, and B2B channels while improving unit economics.
• Drive subscription growth, repeat purchases, and increase customer lifetime value.
• Lead merchandising, pricing, assortment planning, promotions, and inventory optimization.
• Manage performance marketing channels including Meta, Google, YouTube, Search, CRM, Affiliate, and Influencer marketing.
• Optimize customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and overall marketing efficiency.
• Build experimentation frameworks for creatives, landing pages, and conversion funnels.
• Oversee customer relationship management (CRM) across WhatsApp, Email, SMS, Push, and Loyalty programs.
• Increase repeat purchase frequency and enhance subscription retention strategies.
• Improve customer engagement and lifecycle journeys through targeted initiatives.
• Develop growth dashboards and forecasting models for analytics insights.
• Identify new acquisition channels, partnerships, and explore growth opportunities.
• Collaborate closely with Product, Brand, Operations teams, and Founders to drive business scale.

Qualifications

• Proven experience in scaling consumer, food, D2C, quick commerce (Q-commerce), or digital-first businesses.
• Strong analytical skills with the ability to derive insights from complex data sets.
• Experience with performance marketing strategies and tools.
• Familiarity with customer acquisition, retention strategies, and lifecycle management.
• Excellent communication and leadership skills to influence cross-functional teams.
• Hands-on experience with CRM systems and data analytics tools.
• Bachelor's degree in Business, Marketing, or a related field; advanced degrees preferred.

Preferred Skills

• Experience in the pet food industry or a similar consumer goods sector.
• Knowledge of eCommerce platforms and trends in digital marketing.
• Familiarity with subscription business models and loyalty programs.
• Ability to innovate and adapt in a rapidly changing business environment.

Experience

• Minimum of 5-7 years of experience in a growth-focused role, ideally with a background in consumer goods or eCommerce.

Environment

• The position is located in a dynamic startup environment with frequent collaboration across teams. The work setting may be hybrid, combining in-office and remote work options.

Salary

• Not specified.

Growth Opportunities

• Significant potential for career advancement within a rapidly scaling business in the pet nutrition industry.

Benefits

• Not specified.