Marketing Head - New Age Consumer Brands

Company Overview

A dynamic and innovative education and retreat business operating across the US, Bali, Kerala, and other locations, with a focus on premium retreats, experiential learning, and lifestyle offerings. The company is a listed entity with a strong emphasis on brand building, category creation, and wealth generation. It operates in the D2C e-commerce space, managing brand.com platforms, and caters to a premium audience through clinics and lifestyle products. The organization fosters a culture of agility, innovation, and growth, with a focus on creating impactful consumer experiences.

Job Summary

The Marketing Head will lead the marketing strategy for the company's product business, focusing on building and scaling new age consumer brands in the premium lifestyle and wellness space. Reporting directly to the CEO and working under the guidance of the Brand Head, this role involves developing innovative marketing initiatives, driving brand growth, and establishing the company as a leader in the premium lifestyle and wellness segment. The candidate should be comfortable navigating ambiguity, possess a passion for lifestyle brands, and have a proven track record of building categories within legacy brands.

Responsibilities

• Develop and execute comprehensive marketing strategies to build and scale new age consumer brands across multiple channels, including D2C e-commerce, brand.com, and retail clinics.
• Lead brand positioning, communication, and go-to-market strategies to target a premium audience, including clinics and lifestyle consumers.
• Drive category creation and brand building initiatives, leveraging insights into lifestyle living, wellness, and premium consumer behavior.
• Collaborate with cross-functional teams, including product, sales, and operations, to ensure alignment and execution of marketing campaigns.
• Manage a team of marketing professionals, fostering innovation and a data-driven approach to optimize marketing ROI.
• Oversee marketing budgets, performance metrics, and reporting to ensure strategic objectives are met.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 6-10 years of experience in consumer brand marketing, preferably within lifestyle, wellness, or premium segments.
• Proven experience in building and scaling new age brands, with a strong understanding of D2C e-commerce and digital marketing.
• Strong strategic thinking, brand positioning, and communication skills.
• Experience working with premium or legacy brands, with a track record of category creation.
• Ability to operate effectively in ambiguous environments and adapt strategies accordingly.
• Excellent leadership, team management, and stakeholder communication skills.
• Knowledge of the wellness, lifestyle living, and premium consumer segments.

Preferred Skills

• Experience working in international markets, especially in the US and Bali.
• Familiarity with retail clinics, experiential retreats, and lifestyle product categories.
• Strong network within the premium consumer and wellness industry.
• Digital marketing expertise, including social media, content marketing, and performance advertising.
• Passion for lifestyle living, wellness, and new age consumer trends.

Experience

• 6-10 years of relevant experience in consumer marketing, brand building, or category creation.
• Prior experience in leading marketing for premium lifestyle brands, wellness, or experiential businesses.
• Experience working in a listed company environment is a plus.

Environment

• The role is primarily based in Whitefield with a mix of in-office and remote work (WFO 5 days a week).
• The work environment is fast-paced, innovative, and requires adaptability to changing market dynamics.
• The candidate should be comfortable working in a global, multi-location organization with a focus on lifestyle and wellness.

Note: The role involves working closely with senior leadership, including the CEO and Brand Head, and requires a strategic mindset aligned with the company's vision of lifestyle living, wellness, and premium consumer engagement.