Manager - Data & Analytics | Scrabble & Jigsaw
Posted on March 4, 2024
Job Description
<div>Role: Manager – Sales Analytics (North America Retail)<br />
About Skillmatics<br />
Skillmatics is a global brand that develops innovative educational games, art & craft activities,<br />
learning resources and STEM toys that build core skills in children through the joy of play. We have<br />
been growing exponentially since we launched in 2017 and have hit several milestones:<br />
• Sold 5,000,000+ units across 20+ countries.<br />
• Hit the No 1 Rank on Amazon USA across the entire Toys & Games category.<br />
• Bestselling brand on Amazon with 150,000+ global reviews with an average rating of 4.6 Stars.<br />
• Offline roll out across 15,000 global retailers including Walmart, Target, Hamleys & Smyths.<br />
• Awarded the Global SMB of the Year by Amazon.<br />
• Raised $25 Million in venture capital from marquee global investors (Sequoia and Sofina).<br />
• Founder was featured in the Forbes 30 under 30 Entrepreneur List.<br />
• Team of 200+ across California, Texas, and Mumbai.<br />
Our family businesses are market leaders in the global packaging industry with 12 manufacturing<br />
facilities based in India and revenues of over $300 Million. This gives us a unique competitive<br />
advantage from a supply chain perspective as we are fully vertically integrated. We have leveraged<br />
this to build a product development process that is 5X faster than incumbent brands in the category.<br />
The Role<br />
The Sales Analyst is an active participant in the sales and logistics processes required to service the<br />
account(s) within their ownership. This position regularly accesses retailer portals, conducts<br />
POS/inventory analysis and forecasting/demand planning, and reviews and reports relevant key<br />
metrics. The Sales Analyst role aims to bolster and assist regional Sales teams by generating<br />
insightful reports that support sales initiatives. This position involves offering key insights into sales<br />
trends across essential items and categories. Additionally, the role entails providing cross-functional<br />
support in collaboration with Marketing, Finance, and Operations.<br />
Some key responsibilities are as follows:</div>
<div>• Collect, maintain, analyze, and deliver accurate, timely and professional appearing weekly<br />
departmental point-of-sale reports for designated areas of responsibility on regular cycles<br />
(daily, weekly, monthly, quarterly, annually) as appropriate.<br />
• Evaluate and report customer, retailer channel and market performance data to increase<br />
sales productivity, direct marketing initiatives, support forecast process and assist in<br />
business planning.<br />
• Produce insightful, actionable, and presentable Ad-Hoc reports accurately and for timely<br />
distribution to both internal and external customers. Respond quickly to ad-hoc requests<br />
with short notice and deadlines.<br />
• Utilize all available data to stay ahead of trends, gauge product demand, report findings and<br />
validate customer forecast data. Provide feedback and dialogue to align forecasts when<br />
discrepancies are found.</div>
<div>• Develop productive working relationships with key major retailer contacts, including<br />
replenishment, forecasting and buyer counterparts when relevant at designated account(s)<br />
to align on sales and promotional forecasts and supply chain initiatives.<br />
• Collaborate with Sales Team and Supply Chain to create item level forecasts and support<br />
internal S&OP processes.<br />
• Manage inventory levels to achieve customer in-stock and On-Time, In-Full (OTIF) goals<br />
without driving excess inventory.<br />
• Analyze product categories, changing assortments, price points, location, active and<br />
discontinued items, store volume groups, retail comp stores vs. total, customer behavior or<br />
placement driven trend changes, etc. to capture and report relevant business insights.<br />
• Actively participate and support the line review process.<br />
• Monitor sell-through velocities and inventories by retail customer and work with regional<br />
sales managers to ensure adequate corporate and retail inventory to support consumer<br />
demand and minimize lost sales<br />
• Life cycle strategy<br />
o New release strategy<br />
o Recommend price changes to catalog products based on product lifecycle,<br />
competitive products and forecasted profitability</div>
<div>• Perform competitive analysis across manufacturers, brands, and package types, identifying<br />
trends, opportunities, and challenges crucial to core business areas.<br />
• Support sales team with revenue/profitability tracker for quotas for field team<br />
• Monthly business review for retailers<br />
• Perform ROI analysis on channel marketing activities<br />
• Manage channel marketing commitments<br />
• Create promotional analysis to support Regional Business Managers' promotional decisions.<br />
• Evaluates MD/Return liability due to POG strategies and advises on rundown strategies<br />
• Manage pricing model and run analysis on new account pricing<br />
• Develop competitive grid for each new product that includes features, pricing, what is in the<br />
box, graphics<br />
• Manage store/item level data to identify consumer and geographic trends.<br />
• Provides insights on sales impact due to POG versioning/ distribution changes /<br />
merchandising elements<br />
• Evaluates effectiveness of localization / test door projects / lost doors market transference</div>
<div>You’re a good fit if you:<br />
• Are a self starter and interested in a role with cross-functional exposure<br />
• Have high energy and a bias for action<br />
• Have a strong analytic skill set with the ability to provide actionable recommendations based<br />
on key performance indicators.<br />
• Are familiar with using one or more of the following retail reporting portals –Retail Link,<br />
Target Partners Online, CVS STIBO<br />
• Work well with others; and are able to effectively participate and motivate others working<br />
within a team environment.<br />
• Possess excellent written and oral communication skills; able to present to all levels within<br />
the organization as well as customers.<br />
• Are goal oriented, confident, outgoing, and able to succeed under pressure within a<br />
competitive and fast paced environment.</div>