Head of Marketing

Company Overview

Our client is a well-established consumer sleep and home-comfort company with a strong national presence. The organization is focused on product innovation and enhancing customer experience. With a growing direct-to-consumer (D2C) business, the company aims to strengthen its market position through strategic marketing initiatives and brand development.

Job Summary

The Head of Marketing will be responsible for leading the brand and growth strategies for a major consumer brand within the organization. This role involves developing and executing an integrated marketing plan that encompasses brand management, digital and performance marketing, consumer insights, go-to-market strategies, media planning, and new product launches. The ideal candidate will leverage their strategic brand-building expertise and hands-on experience in a D2C, FMCG, retail, lifestyle, or consumer-products environment to drive consumer acquisition, digital engagement, and overall brand growth.

Responsibilities

• Brand Leadership: Define and lead the overall brand strategy, positioning, architecture, and execution, ensuring consistency and brand equity across all consumer touchpoints.
• Strategic Marketing Planning: Develop comprehensive annual and long-term marketing plans aligned with business priorities, focusing on brand building, digital growth, market penetration, and product launches.
• Digital and D2C Growth: Oversee social listening, content creation, influencer marketing, performance marketing, CRM, website management, and digital acquisition efforts to enhance reach, conversion, and customer retention.
• Consumer Insights and Market Intelligence: Conduct consumer research and competitive analysis to identify emerging needs, market trends, growth opportunities, and innovation inputs.
• New Product Development: Collaborate with product, category, sales, and operations teams to shape propositions and execute effective launch plans for new products.
• Go-to-Market Strategy: Design and implement channel-specific go-to-market plans across digital platforms, retail outlets, marketplaces, and distribution channels to meet revenue and market-share targets.
• Media Strategy: Develop integrated media plans across traditional and digital channels, optimizing reach, engagement, effectiveness, and ROI.
• Team Leadership: Build, mentor, and develop a high-performing marketing team with clear goals, fostering collaboration and accountability.
• Budget and Performance Management: Manage the marketing budget, allocate resources efficiently, establish performance metrics, and report on campaign effectiveness, customer acquisition, and ROI.
• Agency and Partner Management: Lead relationships with creative, digital, media, research, technology, and other external partners to ensure alignment and optimal results.

Qualifications

• 8-12 years of progressive marketing experience in FMCG, retail, consumer products, lifestyle, home, or related sectors.
• Proven success in leading marketing for a sizable consumer brand, preferably with a brand or business of approximately INR 500 crore or more.
• Strong hands-on expertise in digital and performance marketing, social media, influencer ecosystems, consumer acquisition, website management, and marketing analytics.
• Demonstrated ability to develop integrated brand campaigns that deliver measurable business impact.
• Experience in partnering on new product development and successfully launching new propositions.
• Ability to combine consumer insights, creative judgment, commercial orientation, and analytical decision-making.
• Proven track record of influencing senior stakeholders and leading cross-functional teams and external partners.
• Postgraduate qualification in marketing or business management is preferred.

Preferred Skills

• Expertise in omni-channel marketing strategies.
• Strong leadership and team development skills.
• Experience working in a fast-paced, consumer-focused environment.
• Knowledge of the sleep, home comfort, or related consumer sectors.
• Proficiency in marketing automation tools and analytics platforms.
• Ability to innovate and adapt to evolving digital trends.

Experience

• 8 to 12 years of relevant marketing experience.
• Experience managing brands with a turnover of INR 500 crore or more is preferred.
• Exposure to D2C, FMCG, retail, or consumer lifestyle sectors.

Environment

This role is based in Bengaluru and involves working in a dynamic, fast-paced environment. The position may require collaboration across multiple teams and external agencies, with a focus on strategic planning and execution. The work setting is primarily office-based, with potential for hybrid arrangements depending on organizational policies.

Salary

Not specified.

GrowthOpportunities

Potential career advancement within the organization includes senior leadership roles in marketing, brand management, or broader strategic functions, depending on performance and organizational needs.

Benefits

Not specified.