<h3 style="margin-top:19px; margin-bottom:5px"><span style="font-size:14pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#434343"><span style="font-weight:normal"><b><span lang="EN" style="font-size:13.0pt"><span style="line-height:115%"><span style="color:black">Responsibilities</span></span></span></b></span></span></span></span></span></span></h3> <ul> <li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Own and drive <b>D2C website revenue growth</b>, user acquisition, and conversion</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Plan and execute high-performance <b>Meta campaigns (Facebook/Instagram Ads)</b> with budget ownership of <b>₹1 Cr+ monthly</b></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Optimize website funnel metrics including <b>CTR, CVR, bounce rate, and time on site</b></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Identify opportunities to reduce <b>CAC</b> and improve ROAS through structured experimentation</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Oversee website merchandising, banners, offer placements, and product positioning</span></span></span></li> <li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Analyze user behavior and drop-offs using GA4, Hotjar, and CRO tools</span></span></span></li> </ul> <div style="margin-bottom:16px"><b style="color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 14pt;"><span lang="EN" style="font-size:13.0pt"><span style="line-height:115%"><span style="color:black">Requirements</span></span></span></b></div> <div style="margin-bottom:16px"> <ul> <li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">4&ndash;6 years of experience in <b>D2C/e-commerce growth marketing</b>, specifically for <b>FMCG or consumer brands</b></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Proven ability to manage and optimize <b>Meta Ads</b> and Google Ads across high monthly spends</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Strong analytical and problem-solving skills; ability to work independently on growth hypotheses</span></span></span></li> <li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Prior experience improving <b>CAC, ROAS, and website conversion metrics at scale</b></span></span></span></li> </ul> </div>