● Creating, implementing, and optimising Meta ad network campaigns, including but not

<p>&nbsp;</p> limited to Facebook, Instagram, and WhatsApp for Business &amp; affiliate networks for B2C <p>&nbsp;</p> lead generation <p>&nbsp;</p> ● Managing location-wise campaigns, setting up prospecting &amp; remarketing campaigns, <p>&nbsp;</p> analyzing performance data, and optimising campaigns to maximize RoAS and improve <p>&nbsp;</p> lead quality. <p>&nbsp;</p> ● Owning &amp; managing the paid marketing funnel through Meta networks on Hubspot &amp; <p>&nbsp;</p> Google Analytics 4. <p>&nbsp;</p> ● Implement new trends, and integrate available generative AI tools for better downstream <p>&nbsp;</p> funnel metrics. <p>&nbsp;</p> ● Run A/B tests for better click-through rates and brief agency/in-house content &amp; creative <p>&nbsp;</p> teams <p>&nbsp;</p> ● Run multiple bidding strategies, interest targeting, custom list creation, positioning, and <p>&nbsp;</p> lead generation tactics to find the optimum fit to get high-intent customers as leads. <p>&nbsp;</p> ● Maintain weekly performance reports, present insights to stakeholders and optimise <p>&nbsp;</p> campaigns based on business needs at different locations &amp; offers and forecast trends <p>&nbsp;</p> as per macro and platform level events. <p>&nbsp;</p> ● Synced up with other performance marketing managers &amp; agencies to maintain <p>&nbsp;</p> consistency in offerings, brand positioning and messaging. <p>&nbsp;</p> ● Managing agency relationships and aligning multiple agency teams based in different <p>&nbsp;</p> locations. <p>&nbsp;</p> ● Maintain &amp; verify billing, agreements &amp; other administrative tasks on Meta ad accounts.<br /> &nbsp;