Copywriter

Company Overview

Fraganote is an artisanal fragrance brand dedicated to making high-quality perfumes more accessible. The brand emphasizes distinctive fragrance compositions, premium ingredients, and compelling storytelling. Fraganote integrates fragrance, lifestyle, and contemporary digital-first marketing to create a unique brand experience. For more information, visit https://fraganote.com.

Job Summary

We are seeking a creative and detail-oriented Copywriter to craft engaging, compelling, and conversion-focused copy for short-form advertisements and social media content. The role involves translating brand stories and product features into audience-centric messaging that captures attention, drives engagement, and enhances campaign performance. The Copywriter will collaborate closely with the Copy Lead and creative team to develop content that aligns with the brand’s voice and marketing objectives.

Responsibilities

• Write short-form ad copy, hooks, headlines, and scripts for digital advertising campaigns.
• Develop engaging captions, post copy, and creative concepts for social media platforms.
• Create multiple copy variations for performance marketing creatives, including testing different hooks, angles, and messaging.
• Translate product features and benefits into relatable, persuasive, and audience-centric communication.
• Collaborate with designers, video editors, social media, and performance marketing teams to execute creative campaigns.
• Adapt copy across formats, platforms, and campaign objectives while maintaining a consistent brand voice.
• Research audience trends, competitor communication, and emerging content formats to identify creative opportunities.
• Review and refine copy based on feedback, campaign performance, and creative requirements.
• Maintain high standards of grammar, clarity, originality, and brand consistency.

Qualifications

• 2–4 years of copywriting experience, preferably with a D2C, lifestyle, beauty, fragrance, or consumer brand.
• Strong writing skills with the ability to create crisp, catchy, and persuasive short-form copy.
• Experience writing for social media and digital advertising platforms.
• Understanding of performance marketing creatives, hooks, CTAs, and audience-led messaging.
• Ability to adapt tone of voice across campaigns and content formats.
• Strong research skills, attention to detail, and openness to creative feedback.
• A portfolio showcasing relevant ad copy, social media content, and campaign work.
• Educational qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or related fields preferred.

Preferred Skills

• Experience with content testing and optimization.
• Knowledge of digital marketing analytics.
• Familiarity with fragrance or lifestyle brands.
• Ability to work in a fast-paced, collaborative environment.
• Proficiency in content management systems and social media tools.

Experience

• 2 to 4 years of relevant copywriting experience, with a focus on digital and social media content.
• Prior experience working with performance marketing campaigns is preferred.

Environment

• Location: On-site at Okhla, New Delhi.
• Work Mode: Monday to Friday, with half-day work from home on Saturdays.
• The role involves working in a creative, fast-paced environment with close collaboration across teams.
• The work setting is primarily office-based, with a focus on digital content creation.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.