Head of Demand / Category Manager – Home Appliances

Company Overview

Not specified.

Job Summary

The Head of Demand / Category Manager – Home Appliances will play a pivotal role in building and scaling new consumer categories within the solar, energy-efficient home appliances sectors. This is a founding-team position responsible for identifying market opportunities, validating consumer willingness to pay, launching initial products, and driving growth from inception to scale. The role involves creating a new brand and category engine from scratch, with a focus on innovative product development, strategic positioning, and end-to-end P&L ownership.

Key Responsibilities:

• Own the 0→1 category build across solar and energy-efficient home appliances
• Identify consumer opportunities, whitespace and willingness to pay
• Drive product launches across Amazon, Flipkart, Meesho, Q-commerce and D2C
• Own pricing, positioning, assortment, cataloguing, content and conversion
• Build demand through the right combination of performance, marketplace and consumer strategies
• Own category P&L, unit economics, revenue and profitability
• Work closely with Product, Supply Chain and Founders on product-market fit and launches
• Build the category from initial validation → repeatable growth → scale
• Evaluate opportunities for offline retail and distribution expansion

Ideal Profile:

• Strong domain expertise across Home Appliances, including small and/or large appliances
• Proven track record of personally building a brand, category or product line from 0→1
• Must have a clear builder mindset — not someone who has only inherited and managed an established category
• Hands-on experience across Amazon, Flipkart, Meesho, Zepto, Blinkit and D2C/web
• Strong understanding of product launches, pricing, positioning, unit economics and demand creation
• Strong marketplace understanding across catalogue, content, conversion and merchandising
• Experience owning a meaningful category/business P&L
• Offline retail/distribution experience is a strong plus, but not mandatory
• Comfortable operating as part of a founding team in an incubation-stage business

Critical Evaluation:
For every candidate, we will specifically establish:
What did you personally build? → Starting revenue → Revenue achieved → Time taken → What was your role in creating the growth?

Potential Backgrounds:
Home Appliances | Consumer Durables | D2C | Consumer Tech | Energy-Efficient Products | Solar | Climate-Tech | Emerging Consumer Categories