Marketing Strategy & Leadership • Define and execute the overall marketing vision and roadmap aligned with business growth objectives. • Build a full-funnel marketing strategy covering awareness, acquisition, engagement, retention, and advocacy. • Lead and mentor a multi-functional marketing team across brand, performance, CRM, content, and partnerships. Brand & Communication • Own the brand positioning, messaging, and visual identity across all consumer touchpoints. • Drive integrated brand campaigns across digital, social, influencer, offline, and experiential channels. • Ensure consistent brand voice and storytelling across platforms. Performance & Growth Marketing • Lead digital performance marketing (paid search, social, marketplaces, affiliates) with strong ROI focus. • Own customer acquisition cost (CAC), ROAS, LTV, and funnel conversion metrics. • Scale growth through experimentation, A/B testing, and data-driven optimization. Omni-Channel & Marketplace Marketing • Develop tailored marketing strategies for D2C platforms, marketplaces, and offline channels. • Collaborate with category and sales teams on launch campaigns, promotions, and seasonal pushes. • Drive traffic, conversion, and sell-through across channels while maintaining pricing and brand integrity. Customer Retention & CRM • Build and scale CRM and lifecycle marketing across email, WhatsApp, push, SMS, and loyalty programs. • Improve repeat purchase rates, engagement, and customer lifetime value (LTV). • Leverage first-party data to personalize communication and offers. Data, Analytics & Marketing ROI • Establish strong marketing analytics, dashboards, and attribution models. • Track and optimize marketing spends to ensure high ROI and business impact. • Use consumer insights to continuously refine marketing strategy. Cross-Functional Collaboration • Partner closely with product, category, supply chain, tech, finance, and CX teams. • Support new product launches, category growth, and expansion initiatives. • Work with leadership on business planning and growth forecasting