Be part of a growing brand that values innovation and data-driven decisions. Enjoy hands-on
learning, cross-functional collaboration, and an opportunity to make a significant impact in
D2C. , enhancing customer retention, and maximizing ROI across various digital platforms.
The ideal candidate has a strong background in scaling D2C brands, managing substantial
budgets, and leading high-performing teams.

 

Department: Marketing
Key Responsibilities:
1. Performance Marketing Strategy:
○ Develop and own the overall performance marketing strategy to drive
traffic, revenue growth, and customer acquisition.
○ Implement best practices for scaling paid media campaigns across
platforms like Google Ads, Facebook Ads, Instagram, TikTok, YouTube,
and emerging channels.
○ Focus on optimizing for Customer Acquisition Cost (CAC), Lifetime
Value (LTV), and Return on Ad Spend (ROAS).
2. Campaign Management & Optimization:
○ Lead the end-to-end execution of digital marketing campaigns,
including planning, budgeting, execution, and performance analysis.
○ Continuously optimize campaign performance through A/B testing,
creative iterations, audience targeting, and bid adjustments.
○ Collaborate with creative teams to develop high-converting ad creatives
and landing pages.

 

3. Data Analysis & Reporting:
○ Analyze campaign performance data and customer behavior metrics to
identify trends and opportunities.
○ Create detailed performance reports, providing actionable insights and
recommendations to senior leadership.
○ Use predictive analytics to forecast performance outcomes and guide
budget allocation.

 

4. Customer Journey & Funnel Optimization:
○ Work closely with UX teams to optimize the customer journey from
acquisition to conversion.
○ Focus on increasing conversion rates through landing page
optimization, checkout processes, and post-purchase experiences.
○ Develop and execute retargeting strategies to re-engage customers
and drive repeat purchases.
5. Technology & Tools:
○ Leverage advanced marketing tools and platforms, such as Google
Analytics, Shopify, WebEngage, GoKwik, KwikPass and CRM systems,
to enhance campaign effectiveness.

 

Qualifications:
● Masters degree in Marketing, Business, Data Analytics, or a related field; MBA
preferred.
● 7+ years of experience in performance marketing, specifically within a D2C or
e-commerce environment.
● Demonstrated success in scaling paid media budgets and achieving
aggressive growth targets.
● Deep expertise in key performance marketing platforms (Google Ads,
Facebook/Meta Ads, etc.).
● Strong analytical skills with experience in data-driven decision-making and
ROI-focused marketing.
● Experience with tools like Google Analytics, Excel (pivot tables, v-lookups),
and marketing automation platforms.
● Exceptional leadership and team management abilities.
What We Offer:
● Competitive salary and performance-based incentives.
● Comprehensive benefits, including health insurance, & hybrid work
● The chance to make a significant impact on a growing brand.