Key Responsibilities

Product Listing Management:

• Create, update, and maintain product listings on e-commerce platforms, ensuring accuracy and compliance with platform guidelines.
• Collaborate with the creative team to source and upload high-quality images, videos, and A+ content for each listing.
• Optimize listings with relevant keywords, detailed descriptions, and enhanced content for better visibility and ranking.
• Employ SEO best practices for e-commerce listings.
   

Periodic Audits and Hygiene Checks:

• Conduct regular audits of all listings to ensure they are live, accurate, and compliant with platform policies.
• Identify and resolve any listing issues, such as suppressed listings, missing information, or incorrect product categorization.

Content Performance Analysis:

• Analyse the performance of model images, videos, and A+ content on key metrics like CTR, conversion rates, and bounce rates.
• Conduct A/B testing of visuals and content to determine the most impactful strategies for customer engagement.
• Provide actionable insights and recommendations to improve content performance.

Reporting and Collaboration:

• Generate periodic reports on listing performance, CTR, conversions, and sales trends.
• Collaborate with internal teams (marketing, design, and supply chain) to implement improvements based on performance data.
• Stay updated on platform-specific listing requirements, algorithm updates, and trends.