Job Title:

Head – New Product Development (NPD)

(Banana Chips)

 

Location:

Tumkur Factory, Karnataka

 

Company Overview:

We are a fast-growing food manufacturing company specializing in banana chips, currently generating ₹100 Cr annual revenue with 2 core product categories and 14 flavours. Our ambition is to scale to ₹500 Cr in revenue within the next 3 years by introducing innovative, differentiated snack products, expanding formats, and strengthening quality excellence.

 

Role Summary:

We are looking for a strategic and hands-on leader to drive New Product Development (NPD). This role will own the end-to-end innovation lifecycle—from concept creation and trials to commercialization—while ensuring world-class product quality, food safety, and regulatory compliance.

 

The ideal candidate will combine deep food technology expertise, consumer insight, and manufacturing practicality to build scalable, high-margin products for mass and premium markets.

 

Key Responsibilities:

New Product Development & Innovation

• Lead the end-to-end NPD process: ideation, formulation, prototyping, pilot trials, scale-up, and commercialization.
• Develop innovative snack products beyond existing banana chip variants (formats, textures, health-focused, premium, regional & export-oriented SKUs).
• Identify and evaluate new raw materials to be combined with banana, ingredients, processing technologies, and packaging innovations.
• Drive flavour innovation, seasoning technologies, and shelf-life optimization.
• Work closely with Marketing & Sales to translate consumer insights and market trends into winning products.
• Build a robust NPD pipeline aligned with the 3-year ₹500 Cr growth roadmap.

Quality