Key Responsibilities

 

● Own and scale Google Ads, Meta Ads, and App Marketing (Android-first ecosystem).

 

● Drive revenue growth from paid channels with strong RoAS discipline.

 

● Build and optimize full-funnel D2C strategy: acquisition → retargeting → repeat

purchase.

 

● Manage performance budgets with strict CAC and contribution margin accountability.

 

● Set up attribution frameworks (GA4, app analytics, pixel tracking, cohort analysis).

 

● Work closely with product and regional teams to align offers and campaigns.

 

● Lead creative testing velocity (ad hooks, landing pages, vernacular messaging).

 

AI-First Mandate:

We are looking for an AI-native strategic digital marketer with a technology background, not a manual ad-panel/dashboard optimiser.

You will:

 

● Build AI workflows to automate reporting, creative generation, bid optimization

insights, and performance diagnostics.

 

● Use AI tools to accelerate campaign testing cycles and reduce human dependency

on repetitive ops.

 

● Design systems where automation improves scale without compromising profitability.

 

KPIs

 

● Monthly e-commerce revenue from paid channels.

 

● High RoAS across Google, Meta & App campaigns.

 

● CAC within defined unit economics.

 

● Repeat purchase rate improvement.

 

● Paid contribution to overall product sales

 

Ideal Candidate Profile

 

● 6 - 8 years in D2C performance marketing.

 

● Proven track record of scaling revenue via Google, Meta & app marketing.

 

● Has built performance systems from scratch (not just managed agency outputs).

 

● Deep understanding of attribution, tracking, LTV, and cohort economics.

 

● Strong experimentation mindset with disciplined testing frameworks.

 

● Comfortable working in a 5-day WFO setup in J P Nagar, Bengaluru.

 

● Willing to travel occasionally to Hassan for on-ground alignment.

 

● Advantage if you’ve worked in:

 

● D2C FMCG, health, agri-inputs, supplements, or Bharat-focused brands.