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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:48.2pt center 223.75pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-GB" style="color:#f2f2f2"> Job Specifications</span></span></span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Role Designation:</b> Head – Marketing</span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Department:</b> Marketing</span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Function:</b> Marketing</span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Company:</b> Asset Management </span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Reporting to:</b> CEO</span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Location:</b> MOT</span></span></span></p>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">The Head of Marketing's primary purpose is to create and implement marketing strategies that align with the company's overall goals, enhance brand recognition, and deliver measurable results, while staying abreast of industry trends and maintaining compliance with regulations</span></span></span></p>
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<p align="center" style="text-align:center"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-GB" style="font-size:14.0pt"><span style="font-family:"Poppins Light""><span style="color:white">Key Deliverables</span></span></span></span></span></span></p>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Product Management:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop and implement marketing plans for our diverse financial products, ensuring alignment with investor needs and market trends.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Collaborate with the product development team to communicate product features, benefits, and investment strategies effectively.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Continuously evaluate and enhance existing products while exploring opportunities for new offerings to meet evolving market demands.</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Pricing Strategy:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Formulate and execute pricing strategies that are competitive, transparent, and aligned with the goals of MOAMC.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Regularly assess market dynamics and competitors to optimize pricing structures for various financial products.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Conduct thorough market research to identify pricing trends and investor preferences.</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Place (Distribution) Management:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop and implement distribution strategies for the efficient and effective delivery of financial products and services to distributors and investors</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Collaborate with sales and distribution teams to optimize channel management and expand market reach.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop specific approaches to target and serve different segments effectively - Tailor distribution strategies to address the needs of retail, wealth and institutional clients.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Work towards enhancing the company's market presence through a strategic placement of products in key distribution channels.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Collaborate with regional teams to customize marketing approaches based on local market conditions</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Promotion and Communication:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop and execute integrated marketing campaigns across multiple channels, including digital platforms, traditional media, and events.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Build and maintain a strong brand image through consistent messaging and effective communication of our unique value proposition.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Implement innovative promotional strategies to differentiate MOAMC in a competitive market.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Lead digital marketing efforts, encompassing website management, social media, online advertising, and email campaigns.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Utilize analytics to measure the performance of digital campaigns and adjust strategies for optimal results.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop a robust content strategy, including articles, blog posts, videos, and infographics, to educate and engage our target audience.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Collaborate with subject matter experts to create compelling and informative content that reinforces MOAMC's expertise.</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Budget Management:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Develop and manage the marketing budget, ensuring efficient allocation of resources across various initiatives.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Implement cost-effective strategies while maintaining a positive return on investment.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Conduct regular budget reviews and adjustments based on performance and market dynamics.</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Market Research and Analysis:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Conduct ongoing market research to identify trends, competitor activities, and investor preferences.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Utilize market insights to inform marketing strategies and adapt to the evolving landscape of the asset management industry.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Employ data-driven decision-making to refine marketing approaches and stay ahead of market shifts.</span></b></span></span></span></li>
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<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Team Leadership:</span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Lead, mentor, and inspire the marketing team, fostering a collaborative and innovative work environment.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Provide guidance on professional development and performance improvement.</span></b></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Foster a culture of creativity, accountability, and continuous improvement within the marketing team.</span></b></span></span></span></li>
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