Associate Director: Growth (D2C)

Company Overview

Agilitas is building India's first global sports company by integrating world-class product innovation, manufacturing excellence, iconic brands, and a comprehensive retail ecosystem. The company aims to create category-defining products and experiences for athletes and consumers, with a global ambition. Its ecosystem spans manufacturing through Mochiko, consumer brands like Lotto and ONE8, and premium multi-brand retail concepts such as Sports Yard.

Job Summary

The Associate Director of Growth (D2C) for Lotto will be responsible for driving the brand’s direct-to-consumer revenue and growth strategies in India. This role involves leading performance marketing efforts, optimizing the customer funnel, and building a high-performance digital growth engine. The candidate will work closely with cross-functional teams to translate business objectives into measurable growth outcomes, ensuring the brand’s digital presence accelerates consumer acquisition, engagement, and repeat purchases.

Responsibilities

• Own D2C revenue growth and develop the overall growth strategy for Lotto’s website and app.
• Lead performance marketing initiatives across platforms such as Meta, Google, and other digital channels, including media planning, buying, and optimization.
• Manage media spends, budgets, and ROI/ROAS to ensure efficient allocation of resources.
• Drive customer acquisition with a focus on CAC, ROAS, LTV, AOV, and conversion rates.
• Optimize the full customer funnel — from traffic generation to conversion and repeat purchase.
• Develop and execute growth plans around product launches, marketing campaigns, and key commercial moments.
• Collaborate closely with Brand, Creative, E-commerce, Product, Merchandising, and Analytics teams to align growth initiatives with brand objectives.
• Foster a test-and-learn culture by experimenting with audiences, creatives, channels, and campaigns.
• Utilize data and consumer insights to identify new growth opportunities and improve profitability.

Qualifications

• 5-7 years of experience in Growth, Performance Marketing, or D2C roles.
• Proven experience in scaling consumer brands in categories such as fashion, footwear, sports, lifestyle, or related sectors.
• Strong hands-on expertise in Meta, Google, and digital media buying.
• Demonstrated track record of delivering D2C revenue growth and efficient customer acquisition.
• Highly analytical, with a strong understanding of budgets, ROI, ROAS, and business outcomes.
• Entrepreneurial mindset with high ownership, speed, and a bias for action.
• Educational qualifications: Bachelor’s degree or higher in Marketing, Business, or related fields.

Preferred Skills

• Experience working in e-commerce platforms and digital marketing tools.
• Knowledge of consumer behavior analytics and growth hacking techniques.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.
• Strong communication and stakeholder management skills.

Experience

• 5 to 7 years of relevant experience in growth marketing, performance marketing, or D2C.
• Experience in scaling consumer brands within the fashion, footwear, sports, or lifestyle sectors is preferred.

Environment

This role is based in Bangalore and involves working in a hybrid or in-office setting. The candidate will be part of a fast-paced, entrepreneurial environment that emphasizes innovation, data-driven decision-making, and cross-functional collaboration.

Salary

Not specified.

Growth Opportunities

Potential career advancement within Agilitas includes senior leadership roles in marketing, brand management, or strategic growth functions, aligned with the company's expansion and global ambitions.

Benefits

Not specified.