Associate Director, Growth (D2C)

Location: Bangalore

Role Overview

We are looking for an Associate Director, Growth (D2C) for a fast-growing sports and consumer business building a portfolio of ambitious consumer brands in India.

The role will own the D2C growth agenda for one of the business’s consumer brands, with responsibility across customer acquisition, performance marketing, digital media, conversion, retention and commercial performance. The mandate combines strong growth execution with a broader understanding of brand, consumer behaviour and business economics.

Key Responsibilities

• Own the D2C growth strategy and revenue agenda for the brand.

• Drive customer acquisition through Meta, Google and other digital channels.

• Lead media planning, buying, optimisation and allocation of digital spends.

• Manage the full D2C funnel across traffic, conversion, CAC, AOV, repeat purchase and LTV.

• Own growth budgets and track ROI, ROAS and overall commercial efficiency.

• Develop growth plans around product launches, campaigns, drops and key commercial moments.

• Use consumer insights and performance data to identify opportunities across the funnel.

• Establish a strong test-and-learn approach across audiences, creatives, channels and propositions.

• Partner closely with Brand, Creative, E-commerce, Product, Merchandising and Analytics teams.

• Build and develop the growth team and manage external agency and partner relationships.

• Balance short-term performance with sustainable brand and business growth.

Candidate Profile

The ideal candidate will be a commercially minded growth professional who understands how to build a consumer business from acquisition through repeat purchase.

They should be comfortable operating in a fast-moving environment, working with ambiguity and taking ownership of both strategy and execution. A strong understanding of the consumer, combined with analytical rigour and a hands-on approach to growth, is essential.

Experience & Qualifications

Must Have

• 5–7 years of experience in Growth, Performance Marketing, D2C or E-commerce.

• Proven experience scaling a consumer-facing or digital-first business.

• Strong hands-on experience with Meta, Google and digital media buying.

• Demonstrated ownership of D2C revenue, customer acquisition and growth metrics.

• Experience managing budgets and measuring ROI / ROAS.

• Strong understanding of CAC, AOV, LTV, conversion and retention.

• Strong analytical and commercial orientation.

Preferred

• Experience in sports, footwear, fashion, lifestyle or adjacent consumer categories.

• Experience in a high-growth consumer business or new-age company.

• Experience working in a founder-led or entrepreneurial environment.

• Experience building growth capabilities, teams or processes from an early stage.

Key Skills / Competencies

• D2C Growth Strategy

• Performance Marketing

• Digital Media & Customer Acquisition

• Funnel Optimisation

• Consumer & Growth Analytics

• Commercial Acumen

• Test-and-Learn / Experimentation

• Cross-functional Collaboration

• Team & Agency Management

• Entrepreneurial Mindset

• High Ownership and Execution Orientation