Sales Planning: Understands business and can create and execute growth plans through systematic planning and organizing.

• Relationship with the Account and Joint business planning: Work on a joint business planning with the retailer to freeze activation calendar, business plan for the year. • Act as the primary point of contact for assigned accounts, ensuring excellent customer service and satisfaction.

• Drive Brand Activations: Driving various brand activations, combos, visibility elements, cross promos with other range etc.

• Ensure regional alignment with Area Sales Managers regarding the Terms of Trade and execution: - Engage with the MT sales and operations team to improve service levels to retailers. - Engage with MT commercial team to ensure commercial hygiene and drive account profitability.

- Review monthly performance, MBQ’s across categories, commercials and fill rates

• Managing channel conflicts: Effective controls, monitoring and structured checks to ensure price hygiene and right SKU mix in the market as per norms

• Ensured the achievement of Annual Operating Plan in terms of primary and secondary

• Recruit, manage, and motivate the Third-Party Sales team

• Working cohesively with other functions and collaborating constructively with peers

• Monitor merchandising standards, planogram, and product visibility in the market with dominance as per company norms

• Handling sales through distributors to MT retail accounts like Dabur New U, Spar, Health and Glow, Beauty

and Beyond.

• Ensuring 100% fill rates to MT accounts by managing stocks at DC

• Handle Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level