The main responsibilities are: 1. Develop strong relationships with Reward integrators and Gift resellers both online & offline, become a trusted advisor 2. Understand customer business needs and requirements and collaborate with brand alliance teams to execute tactical and catalogue-based orders. 3. Identify upsell, cross-sell and new business opportunities by positioning gift cards and generate measurable revenue. 4. Strategize and execute gift card and physical merchandise distribution through online and offline reseller and other reward channels 5. Provide accurate forecasting information including identified opportunities, closed business, and forecasted sales revenue