Background<br /> DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of<br /> safe drinking water across Urban India. Over time we have evolved into an organisation that is driven by a<br /> singular mission, to change the way people think about the water they drink. Through our subscription-based<br /> model, we provide customers with water purifiers that use integrated technology to help them monitor the<br /> quality of the water they consume every day.<br /> At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in<br /> India. We are backed by Tier 1 VCs like Seqouia and Omidiyar and many prominent angels. They believe in the<br /> vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious<br /> mission and believe in solving it. Be a part of history and join us. We can solve this problem together.<br /> More information about us and our work can be found at www.drinkprime.in<br /> Key Responsibilities<br />

1. Own end-to-end execution, measurement, reporting and optimization of Google Facebook campaigns with<br /> goals to increase transactions, new users, acquired via Ad manager and AdWords<br />
2. Responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms<br /> like Facebook, Google, YouTube, LinkedIn, Outbrain, Bing, etc.)<br />
3. Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting,<br /> optimization, and reporting<br />
4. Consistently monitoring campaign performance and results, and sharing these results with the creative and<br /> strategic teams along with recommendations to further optimize content<br />
5. Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve<br /> maximum ROI<br />
6. Forecast monthly, quarterly, annual acquisition numbers and costs.<br />
7. Planning and running AB tests for all necessary creatives in the most efficient manner<br />
8. Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative<br /> and narrative testing, focused on optimization and testing new approaches<br />
9. Handling social media accounts, designing social media calendar, briefing the content and design teams, stay<br /> up to date with social trends and create quality content.<br />
10. Work on creative strategy, come up with ad ideas, and execute them with the help of creative and content<br /> teams.<br /> Skills<br />
11. 7-10 years of experience in Digital Marketing developing and implementing digital marketing strategies<br />
12. Demonstrable experience leading and managing SEM, marketing database, email, social media and/or<br /> display advertising campaigns<br />
13. Knowledge and experience with online marketing tools and best practices<br />
14. 3-5 years of experience on Google Analytics, SEO/SEM, and CRM software<br />
15. Should have managed 1 Cr+ monthly Performance Marketing Budgets<br />
16. Should be analytically strong and a strategic thinker<br />
17. Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and<br /> Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo.<br /> Qualification<br />
18. Degree in Marketing, Digital technologies or relevant field is a plus(not required)