Assistant Brand Manager/ Brand Manager

Company Overview

Company information is not provided.

Job Summary

The Brand Manager position is a vital role that operates at the intersection of consumer insight, product development, and brand storytelling. This position is responsible for translating the brand ethos into compelling products that fulfill customer needs while enhancing brand equity. The role encompasses shaping the product roadmap, along with positioning and packaging strategies, ultimately helping to craft a brand that consumers not only purchase from but truly believe in.

Responsibilities

• Product Strategy:

  • Define and manage the product roadmap in alignment with brand strategy and market trends.
  • Identify market gaps and evolving consumer preferences to inform product development opportunities.
  • Benchmark against competition across Indian and global markets.

• Product Development:

  • Lead the development and execution of a New Product Development (NPD) calendar.
  • Translate customer insights into product briefs for the design team.
  • Collaborate with design, sourcing, and manufacturing teams to align new products with brand values and market demand.

• Go-to-Market & Launches:

  • Craft compelling product narratives that align with brand identity.
  • Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging.
  • Oversee the entire product launch process, including planning, execution, and post-launch analysis, making recommendations for improvements.

• Cross-functional Collaboration:

  • Work closely with internal teams such as Design, Sourcing, Manufacturing, and Sales (both Offline & E-commerce).
  • Ensure alignment across teams on product specifications, timelines, and availability.
  • Act as the custodian of the product throughout its lifecycle.

• Pricing & Positioning:

  • Manage category-specific promotions and pricing strategies.

• Brand Management:

  • Define and evolve the brand’s positioning, voice, and visual identity.
  • Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.
  • Develop annual brand plans that align with business objectives and customer insights.
  • Monitor and measure brand health through qualitative and quantitative tools.

• Marketing & Communication:

  • Lead brand campaigns from brief to execution.
  • Collaborate with internal creative teams and external agencies to develop impactful communication strategies.
  • Ensure consistency of brand tone and messaging across various channels, including social media, websites, e-commerce platforms, and retail.

Qualifications

• Experience:

  • 4–8 years of experience in product and brand management, only within fmcg or fmcd.

• Skills:

  • Strong understanding of physical product development, preferably with exposure to manufacturing and sourcing.
  • Experience in market research and data analysis.
  • Analytical and insights-driven with a keen eye for aesthetics and detail.
  • Familiarity with various marketing channels and platforms.
  • Ability to work collaboratively across cross-functional teams.

• Education:

  • A relevant degree in Marketing, Business Administration, or a related field is preferred.

Preferred Skills

• Experience in digital marketing strategies.
• Familiarity with e-commerce platforms and retail environments.
• Knowledge of consumer behavior and market trends in the industry.

Experience

• 4–8 years of relevant experience in product and brand management within consumer-focused industries.

Environment

• The position is based in Mumbai. The specific working conditions (remote, in-office, hybrid) are not specified.

Salary

Salary information is not provided.

Growth Opportunities

Details on potential career advancement opportunities are not provided.

Benefits

Benefits offered by the company are not specified.