<div>Roles and Responsibilities ?<br /> &bull; Research, assimilate and share insights on the industry, competitive landscape, and the business<br /> &bull; Identify, track and model data around key business drivers<br /> &bull; Performance Marketing Analytics: Develop, implement, and oversee the Performance Marketing Analytics strategy. Leverage various data sources<br /> and analytical techniques to measure, monitor, and optimize advertising campaigns across multiple channels. Provide actionable data driven insights<br /> and recommendations to relevant teams and suggest detailed execution plans<br /> &bull; Data Analysis and Insights: Utilize statistical analysis and data-driven techniques to extract insights from large datasets. Translate complex data into<br /> actionable recommendations to enhance campaign performance and drive business growth. Solve complex challenges related to product, user<br /> experience, performance and scale<br /> &bull; Reporting and Dashboards: Create and maintain comprehensive reports and dashboards to track key performance metrics, campaign effectiveness,<br /> and overall business impact. Present findings and recommendations to senior stakeholders and contribute to data-driven decision-making processes.<br /> This will include automation of reports &amp; setup alerts to enhance consumption and usage of data<br /> &bull; Collaboration and Stakeholder Management: Collaborate with cross-functional teams, including Marketing, Product, and Engineering, to align<br /> analytics efforts with business goals. Effectively communicate insights, recommendations, and project updates to stakeholders at various levels.<br /> &bull; Team Leadership: Manage a team of analysts and senior analysts, providing guidance, mentoring, and fostering a collaborative and innovative work<br /> environment. Set clear objectives, conduct performance evaluations, and identify opportunities for professional development.<br /> &nbsp;</div> <div>&nbsp;</div> <div>&nbsp;</div> <div>Qualification and Experience ?<br /> &bull; Bachelor&#39;s or Master&#39;s degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Economics<br /> &bull; Extensive experience in business analytics, preferably in the Adtech industry, with a focus on performance marketing analytics in a techno-<br /> commercial role with about 6-9 years of experience<br /> &bull; Strong expertise in data analysis, statistical modeling, and data visualization. You should be strong at data analysis and comfortable with large<br /> volumes of data<br /> &bull; In-depth knowledge of digital advertising platforms, ad serving technologies, and marketing attribution models.<br /> &bull; Familiarity with tools and technologies such as Google Analytics, Adobe Analytics, SQL, Tableau, or other similar platforms.<br /> &bull; Excellent communication skills with the ability to present complex findings in a clear and concise manner.<br /> &bull; Strong business acumen and the ability to translate data insights into actionable recommendations for driving business growth</div>