Senior Executive - Retention and Loyalty Marketing<br /> About Nua<br /> Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.<br /> Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a<br /> mission to develop holistic and personalized solutions for solving real problems that women face. We<br /> do this by building a wellness platform with great products, an impactful community and a personalized<br /> customer experience. With a growing community of over 15 lakh women, we are already India’s largest<br /> and most engaged digital-first FemTech brand.<br /> Our story began with a pad. And not just any pad that could be picked off the shelves but one that was<br /> truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive<br /> and effective products that are Made Safe certified and backed by science. We continue to co-create<br /> products with our community and fuel the D2C revolution through deep consumer insights and<br /> investments in technology.<br /> Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox<br /> Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and<br /> Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and<br /> creating real impact in a fast-paced and wildly creative environment, then you might just be the person<br /> we are looking for.<br /> About the Role<br /> At Nua, we obsess over our customers. As the custodian of the loyal Nua customer, you will define and<br /> execute all customer retention activities. You will own the entire post-purchase customer journey, grow<br /> Nua’s subscriber base and their lifetime value, and define ways to better retain and engage customers.<br /> This is an opportunity to reshape the way women buy and engage with D2C brands in India. You will be<br /> reporting directly to the Head of Retention / Head of D2C Channel and will partner with several teams,<br /> including Product/Tech, Category, Operations, Customer Experience, to build retention capabilities<br /> (e.g., marketing/communications, payments, UI/UX, customer delight, etc). You will also manage the<br /> operational aspects of retention, including day-to-day troubleshooting and issue resolution.You will<br /> have access to senior-level discussions and be expected to deliver high quality results for the firm.<br /> Nua isn’t your typical workplace - an open work atmosphere, a lean team structure, and strong<br /> believers of “no idea is a bad idea”, are what define us. You will get to work in a fun environment with<br /> great work ethics, unbelievable growth and recognition and uncompromising work-life balance. And<br /> beyond all, an opportunity to solve real problems.<br /> Key Responsibilities:<br /> ● Develop, lead and execute the retention and loyalty marketing plan<br /> ● Grow customer repurchase rates and LTV profitably<br /> ● Develop and initiate growth and retention campaign briefs and experiments, with<br /> clearly defined metrics<br /> ● Rapidly develop and launch qualitative and quantitative A/B and multivariate tests,<br /> track results closely and continuously apply the learnings<br /> ● Develop retention marketing strategies, including behavioural targeting,<br /> SMS/Email/Social Media retargeting<br /> ● Boost customer engagement and adoption of features (Loyalty, Referrals etc)<br /> ● Collaborate closely with several teams, including Marketing, Product/Tech, Category,<br /> Operations, Customer Experience to build retention capabilities (e.g.,<br /> marketing/communications, UI/UX, payments, customer support, etc)<br /> What We’re Looking For:<br /> ● 1-2 years in a hands-on consumer-focused or marketing role, preferably in the digital<br /> space (e.g., direct-to-consumer, e-commerce)<br /> ● Create comprehensive marketing strategies aligned with business goals to grow<br /> customer retention<br /> ● A great passion for consumers and consumer experiences, with a dependable ability<br /> to utilize consumer research and data to drive actionable insights<br /> ● Plan, execute, analyse performance of marketing campaigns with efficient utilisation of<br /> funds<br /> ● Keen sense and close tracking of KPIs and other business metrics<br /> ● Strong program management skills - ability to interact and influence multiple partners<br /> and internal/external stakeholders<br /> ● Ability to multitask and be able to handle multiple competing priorities<br /> ● A keen sense of ownership, speedy execution and resourcefulness<br /> ● Ability to work effectively and independently in a fast-paced environment with tight<br /> deadlines<br /> ● Excellent written and oral communication skills<br /> Preferred Qualifications<br /> Bachelor’s / Master’s Degree in Computer Science or Engineering or related Field