 Monitor the execution of product-specific Branding initiatives to ensure adherence to the planned GTM strategy  Provide design and direction for collateral, web, product packaging, stationery, and other visual communications media for the company  Ensure all product-related branding and promotions are in line with the overall Branding guidelines for the organization  Visualize and develop concepts or themes as per the requirements of various promotion campaigns related to different brands and track the effectiveness of various campaigns and course corrections as required  Detailed understanding of research and consumer insights concepts for conducting any Consumer Research and Brand / Product Insights projects as per GTM requirement and providing directives to the research team as when needed.