WHAT YOU’LL BE DOING Own the entire performance funnel • Plan & execute top, mid & bottom funnel campaigns • Platforms: Meta, Google, YouTube • Constantly optimize for ROAS, CPA, CTR & conversions ⸻ Drive creative that actually performs • Work closely with design/content team • Suggest hooks, formats, UGC angles, new ideas • Test relentlessly — creatives, copies, formats ⸻ Handle marketplace marketing (Nykaa, Amazon, etc.) • Coordinate with marketplace agencies • Plan for sales, visibility & campaign calendars • Share requirements for: • Banners (sizes, formats) • Creatives & assets • Ensure everything is aligned with brand + performance goals ⸻ Build retention, not just acquisition • Work on email, WhatsApp, SMS & remarketing • Improve repeat rate & customer LTV