D2C Performance Marketing Manager

Company Overview

Company details are not specified.

Job Summary

We are seeking a data-driven D2C Performance Marketing Manager to scale customer acquisition, improve Return on Ad Spend (ROAS), and drive profitable growth across digital channels for our Direct-to-Consumer (D2C) business.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and other acquisition channels.
• Manage campaign budgets, bidding strategies, and audience targeting.
• Improve Customer Acquisition Cost (CAC), ROAS, Marketing Efficiency Ratio (MER), conversion rate, and revenue.
• Work collaboratively with creative, content, and Customer Relationship Management (CRM) teams to develop high-performing ad creatives.
• Build a landing page testing roadmap and conduct A/B tests.
• Analyze funnel performance using Google Analytics 4 (GA4), Meta Ads Manager, and Google Ads.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with agencies and external partners when required.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3 – 6 years of D2C performance marketing experience.
• Strong hands-on experience with Meta Ads, Google Ads, and GA4.
• Knowledge of attribution, pixel implementation, and conversion tracking.
• Advanced skills in Excel and Google Sheets.
• Excellent analytical and communication skills.

Preferred Skills

• Experience with Shopify and D2C brands.
• Familiarity with CRM tools, email marketing, and marketing automation.
• Understanding of Conversion Rate Optimization (CRO), customer lifecycle, and retention marketing.

Experience

• Candidates should have 3 – 6 years of relevant experience in D2C performance marketing.

Environment

Typical work setting and location details are not specified, but based in Gurugram, Sector 62.

Salary

Salary information is not specified.

Growth Opportunities

Opportunities for advancement within the company are not specified.

Benefits

Benefits information is not specified.