Senior Brand Manager

Company Overview

Duroflex is a well-known brand in the Fast-Moving Consumer Goods (FMCG) sector, recognized for its commitment to quality and innovation. The company focuses on delivering exceptional products that enhance consumer experiences and improve their daily lives.

Job Summary

The Senior Brand Manager will play a critical role in shaping and driving the brand strategy for Duroflex. This position is essential for building brand awareness, fostering consumer loyalty, and ultimately contributing to the growth of the organization. The ideal candidate will oversee marketing initiatives and collaborate closely with cross-functional teams to ensure alignment with company goals.

Responsibilities

• Develop and implement brand strategies that resonate with target audiences and enhance brand equity.
• Analyze market trends and customer insights to inform innovative marketing campaigns.
• Collaborate with internal teams to create compelling marketing materials and advertising strategies.
• Monitor and evaluate performance metrics to measure the effectiveness of marketing efforts.
• Lead cross-functional teams to ensure successful product launches and promotional campaigns.
• Manage the brand budget effectively to maximize return on investment for marketing initiatives.

Qualifications

• Education: Bachelor's or Master’s degree in Marketing, Business Administration, or a related field from a Tier 1 college.
• Experience: Minimum of 8 years of marketing experience in the FMCG sector.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills.
• Proven track record of successful brand management and marketing campaigns.
• Proficient in digital marketing strategies and tools.
• Ability to work collaboratively in a team environment and lead projects.

Preferred Skills

• Experience in market research and consumer behavior analysis.
• Knowledge of the latest marketing technologies and trends.
• Creative thinking and problem-solving abilities.

Experience

• A minimum of 8 years of relevant experience in brand management or marketing roles, preferably within FMCG.

Environment

The position is based in Delhi, and may involve collaboration with teams across various locations.

Growth Opportunities

This role offers significant opportunities for career advancement within Duroflex, with potential pathways to senior leadership positions in marketing or brand strategy.

Benefits

• Comprehensive health insurance plans.
• Paid time off and flexible leave policies.
• Opportunities for professional development and training.