Growth Associate | Scrabble & Jigsaw
Posted on August 17, 2023
Job Description
<div>Who We’re Looking For<br />
We’re looking for a self-motivated, outgoing person who's passionate about recruiting.<br />
You must have:<br />
● Demonstrated success in developing and executing successful WhatsApp and<br />
SMS marketing campaigns.<br />
● Analytical mindset, with the ability to interpret data, generate insights, and<br />
make informed decisions.<br />
● Exceptional creativity and the ability to craft engaging and impactful messages.<br />
What Will You Do?<br />
This is a dynamic and creative role in a high-growth, pre-seed start-up. Given that we<br />
are a young start up, our team is truly our backbone. You’ll be responsible for a<br />
variety of tasks, including but not limited to:<br />
● WhatsApp and SMS Marketing Strategy:<br />
○ Develop and implement comprehensive WhatsApp and SMS marketing<br />
strategies that align with business objectives and target audience<br />
preferences.<br />
○ Identify and leverage innovative tactics to engage customers, nurture<br />
leads, and drive conversions.<br />
● Content Creation and Messaging:<br />
○ Craft compelling and personalized content for WhatsApp and SMS<br />
campaigns, ensuring messages resonate with recipients and drive<br />
desired actions.<br />
○ Collaborate with content creators and designers to develop visually<br />
appealing and impactful messages.<br />
● Lead Generation and Conversion:</div>
<div>○ Implement lead generation campaigns and tactics through WhatsApp<br />
and SMS, focusing on driving traffic to the website or specific landing<br />
pages.<br />
○ Optimize messaging sequences and call-to-actions to increase<br />
conversion rates.<br />
● Data-Driven Insights:<br />
○ Utilize data analytics tools to track and analyze the performance of<br />
WhatsApp and SMS campaigns.<br />
○ Monitor key metrics, such as open rates, click-through rates, and<br />
engagement, and make data-driven recommendations for continuous<br />
improvement.</div>
<div>● User Segmentation and Personalization:<br />
○ Segment audiences based on demographics, behavior, and preferences<br />
to deliver targeted and personalized messaging.<br />
○ Develop and refine user segmentation strategies to optimize campaign<br />
effectiveness.<br />
● Collaboration and Reporting:<br />
○ Work closely with cross-functional teams, including design, content, and<br />
product teams, to ensure cohesive and integrated marketing efforts.<br />
○ Provide regular reports on campaign performance, insights, and<br />
recommendations to optimize future strategies.</div>