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Growth Associate | Scrabble & Jigsaw

Posted on August 17, 2023

Job Description

<div>Who We&rsquo;re Looking For<br /> We&rsquo;re looking for a self-motivated, outgoing person who&#39;s passionate about recruiting.<br /> You must have:<br /> ● Demonstrated success in developing and executing successful WhatsApp and<br /> SMS marketing campaigns.<br /> ● Analytical mindset, with the ability to interpret data, generate insights, and<br /> make informed decisions.<br /> ● Exceptional creativity and the ability to craft engaging and impactful messages.<br /> What Will You Do?<br /> This is a dynamic and creative role in a high-growth, pre-seed start-up. Given that we<br /> are a young start up, our team is truly our backbone. You&rsquo;ll be responsible for a<br /> variety of tasks, including but not limited to:<br /> ● WhatsApp and SMS Marketing Strategy:<br /> ○ Develop and implement comprehensive WhatsApp and SMS marketing<br /> strategies that align with business objectives and target audience<br /> preferences.<br /> ○ Identify and leverage innovative tactics to engage customers, nurture<br /> leads, and drive conversions.<br /> ● Content Creation and Messaging:<br /> ○ Craft compelling and personalized content for WhatsApp and SMS<br /> campaigns, ensuring messages resonate with recipients and drive<br /> desired actions.<br /> ○ Collaborate with content creators and designers to develop visually<br /> appealing and impactful messages.<br /> ● Lead Generation and Conversion:</div> <div>○ Implement lead generation campaigns and tactics through WhatsApp<br /> and SMS, focusing on driving traffic to the website or specific landing<br /> pages.<br /> ○ Optimize messaging sequences and call-to-actions to increase<br /> conversion rates.<br /> ● Data-Driven Insights:<br /> ○ Utilize data analytics tools to track and analyze the performance of<br /> WhatsApp and SMS campaigns.<br /> ○ Monitor key metrics, such as open rates, click-through rates, and<br /> engagement, and make data-driven recommendations for continuous<br /> improvement.</div> <div>● User Segmentation and Personalization:<br /> ○ Segment audiences based on demographics, behavior, and preferences<br /> to deliver targeted and personalized messaging.<br /> ○ Develop and refine user segmentation strategies to optimize campaign<br /> effectiveness.<br /> ● Collaboration and Reporting:<br /> ○ Work closely with cross-functional teams, including design, content, and<br /> product teams, to ensure cohesive and integrated marketing efforts.<br /> ○ Provide regular reports on campaign performance, insights, and<br /> recommendations to optimize future strategies.</div>
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