Key Responsibilities:<br /> • Plan, implement and manage public relations strategies<br /> • Organize and manage various Public Relations activities<br /> • Measure performance of each activity and event<br /> • Determine KPIs for PR<br /> • Measure and produce reports on PR KPIs and each PR campaign<br /> • use different channels to optimize campaign's reach and success<br /> • Work with marketing team to ensure match with the corporate brand<br /> • Arrange and coordinate interviews<br /> • Research and gather opportunities for sponsorships<br /> • Build and maintain relationships with journalists, influencers and politicians<br /> • Stay up to date with PR and industry trends and best practice