Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Responsibilities:</span></span></b></span></span></span></p>
<p style="text-align:justify"> </p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Be part of the founding team and lead all efforts on performance marketing and growth</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Own end-to-end execution, measurement, reporting and optimization of digital campaigns to drive awareness and demand</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Responsible for the vision, strategy, and execution of digital campaigns across all the digital platforms</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve maximum ROI</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Coordinate with agencies and work with the design team for seamless handoff of creatives to support the performance marketing effort</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Consistently monitor campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimise content</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Work closely with the product team to iterate on the messaging and value props based on customer feedback</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Forecast monthly, quarterly, annual acquisition numbers and costs</span></span></span></span></span></li>
</ul>
<p style="text-align:justify"> </p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Skills & Experience:</span></span></b></span></span></span></p>
<p style="text-align:justify"> </p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">A strong background and 2-5 years of experience in performance marketing and growth in the consumer/ DTC sector</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Prove experience owning and executing a digital strategy, tracking performance, and achieving high-impact results</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Knowledge and experience with online marketing tools and best practices</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">Should be analytically strong and a strategic thinker</span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span lang="EN-GB" style="font-size:10.0pt"><span style="line-height:115%">High levels of energy and the ability to thrive in a high-volume and fast-paced environment</span></span></span></span></span></li>
</ul>
