Responsibilities:

• Be part of the founding team and lead all efforts on performance marketing and growth
• Own end-to-end execution, measurement, reporting and optimization of digital campaigns to drive awareness and demand
• Responsible for the vision, strategy, and execution of digital campaigns across all the digital platforms
• Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve maximum ROI
• Design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency
• Coordinate with agencies and work with the design team for seamless handoff of creatives to support the performance marketing effort
• Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
• Consistently monitor campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimise content
• Work closely with the product team to iterate on the messaging and value props based on customer feedback
• Forecast monthly, quarterly, annual acquisition numbers and costs

Skills & Experience:

• A strong background and 2-5 years of experience in performance marketing and growth in the consumer/ DTC sector
• Prove experience owning and executing a digital strategy, tracking performance, and achieving high-impact results
• Knowledge and experience with online marketing tools and best practices
• Should be analytically strong and a strategic thinker
• High levels of energy and the ability to thrive in a high-volume and fast-paced environment