Be part of the founding team and lead all efforts on performance marketing and growth
Own end-to-end execution, measurement, reporting and optimization of digital campaigns to drive awareness and demand
Responsible for the vision, strategy, and execution of digital campaigns across all the digital platforms
Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve maximum ROI
Design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency
Coordinate with agencies and work with the design team for seamless handoff of creatives to support the performance marketing effort
Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
Consistently monitor campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimise content
Work closely with the product team to iterate on the messaging and value props based on customer feedback
Forecast monthly, quarterly, annual acquisition numbers and costs
Skills & Experience:
A strong background and 2-5 years of experience in performance marketing and growth in the consumer/ DTC sector
Prove experience owning and executing a digital strategy, tracking performance, and achieving high-impact results
Knowledge and experience with online marketing tools and best practices
Should be analytically strong and a strategic thinker
High levels of energy and the ability to thrive in a high-volume and fast-paced environment
