Strategy

• Develop creative assets to launch new eCommerce products for women health & personal care category

• Research online consumers’ behavior, product benefits and intuitively draw consumer insights 

• Develop concepts for online marketing to boost brand awareness

• Identify advertising formats for advertising & promotional campaigns to drive online sales

Execution

• Direct brand building & advertising films with influencers, celebrities, customer testimonials, doctors

• Develop brand identity, packaging and print promotion material

• Develop storyboard, scripts, ad copies for creative communicate of products USP, features, benefits

• Provide creative direction & inputs to on-camera artists, actors, agencies

• Assign projects to creative team of copywriters, cameraman, video editors, designers

Operations

• Analyze & improve performance of creative assets based on media spends

• Develop post purchase communication to retain customers