Reporting to: Chief Operating Officer

 

Duties and Responsibilities

 Set marketing goals and objectives.

 Plan, implement and manage brand vision key and resultant strategy

 Contribute to the overall growth of the company

 Review and manage content marketing strategy

 Determine KPIs for the marketing department

 Keep the marketing budget in check

 Track KPIs on a regular basis, produce and present reports regularly

 Work with sales and development and customer success teams

 Create and present the annual marketing plan and strategy

 Use data and reports to make evidence-based decisions

 Analyse company's marketing strategy and suggest improvements

 Stay up to date with the latest technology esp. performance, metaverse and Omnichannel related updates

 Stay up to date with the latest best practices of fashion retail

 Integrate with Channel and product teams to drive Channel and category specific GTM and launches including interacting with partner marketing teams to create and execute a robust retail marketing plan.

 Design, plan and execute effective marketing campaigns

 

Qualification

 15+ years’ experience in marketing (some years in Fashion retail is key)

 Being customer-centric and hand on with Gen Z and Millennial consumer trends

 Hands-on experience with CRM and SEO tools.

 Understanding of media landscape and ability to set the media construct for the brand with using different subsets of overall construct to drive GTMs

 In-depth knowledge of big data analysis

 Excellent organizational and time management skills

 Good communication and interpersonal skills

 Excellent presentation skills

 MBA in Marketing, Management or similar relevant field

 

 

Additional marketing certifications are a plus

 Aptitude or proven background of having interacted/worked with senior management / founder Foundational Competence

 Appreciation of social purpose and sustainability

 Inclusive team leader who can drive and coach the team at the same time

 Analytical mindset