About Vaaree

 

Vaaree is the only curated, themed marketplace for home products. With our unique supply we want to assure that customers get a wide variety of quality products at honest pricing.

 

Just so you know we source products from certified manufacturers across the country and the products offered by Vaaree have their own story to tell. We make sure all our products go through a stringent testing process so we can offer you the best of the best! Factory-to -Customer Model helps us get the products of great quality at the right price to our customer.

 

Performance Marketing Manager

 

Responsibilities:

 

• Plan, create, optimise, implement and manage Google paid search and social media campaigns
• Structure the campaigns with company objectives/goals.
• Managing the digital marketing calendar
• Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
• Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses
• Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager to map customer journeys and buyer segments
• Data reporting with channel specific dashboards, google analytics & Google Search Console

 

Requirements

 

• Experience: 2-3 years
• Experience with Google ads(Search, Display, & Video) and Meta ads
• A combination of analytical and creative thinking, with excellent attention to detail and good business judgement
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance
• Passion & hustle to take on & solve problems individually and within cross-functional teams
• Microsoft Excel
• Strong verbal and written communication skills and collaborative working style.
• Keyword Analysis and planning tools
• Proactive, and takes ownership of work
• Experience with marketplaces