Performance Marketing - Copywriter

Company Overview

Smylo is India's first fresh & natural cat food brand, made with real meat and absolutely no preservatives. Trusted by over 30,000 cat parents across India and proudly Shark Tank approved, we're on a mission to make pets healthier and happier through better nutrition. The company was founded by alumni of IIT Delhi, BITS Pilani, Titan Capital, and Arkam Ventures, and is backed by DSG Consumer Partners, Titan Capital, Zeropearl, as well as notable operators like Kunal Bahl, Anupam Mittal, and Varun Alagh. Having been featured on Shark Tank India Season 5 with a 3-Shark deal, Smylo has rapidly scaled to shipping over 200,000 pouches each month through platforms such as Zepto, Blinkit, Swiggy Instamart, and Amazon.

Job Summary

The Performance Marketing - Copywriter will play a critical role in shaping the brand's voice across various marketing platforms. This position requires a creative individual who can produce compelling copy that drives engagement, conversion, and brand loyalty. By intertwining performance marketing strategies with brand storytelling, the copywriter will help elevate Smylo's digital presence and customer connections.

Responsibilities

• Performance Marketing Copy

  • Write high-performing ad copy for Meta, Google, and Direct-to-Consumer (D2C) campaigns.
  • Create scroll-stopping hooks, headlines, ad scripts, User-Generated Content (UGC) scripts, captions, Calls-To-Action (CTAs), and creative concepts.
  • Write multiple copy variations for A/B testing across ads and campaigns.
  • Help brainstorm new creative angles, offers, and messaging ideas.

• Content & Brand Communication

  • Write captions, carousel copy, storytelling content, educational posts, and founder-led content.
  • Assist in writing website copy, landing page content, product messaging, and campaign communication.
  • Write customer-facing content for WhatsApp, email, SMS, and promotional campaigns.
  • Help maintain a consistent brand voice across all channels.

Qualifications

• Strong written communication skills in English and Hindi/Hinglish, with a willingness to improve and learn.
• Good understanding of social media, internet culture, storytelling, and marketing psychology, or curiosity to learn more.
• Interest in performance marketing, consumer behavior, D2C brands, and content creation.
• Ability to write clear, engaging, and conversion-focused copy.
• Familiarity with ChatGPT, AI writing tools, Google Docs, Notion, or similar productivity tools.
• Strong research skills and curiosity to understand customer behavior, trends, and viral content.
• Ability to think creatively, write quickly, and adapt tone across various formats.

Preferred Skills

• Experience in digital marketing or advertising copywriting.
• Understanding of analytics tools to measure campaign performance.

Experience

• Proven experience in copywriting, particularly in performance marketing or digital content creation, is preferred but not specified.

Environment

• On-site position located in Gurugram, working Monday to Saturday.

Salary

• Salary details are not specified.

Growth Opportunities

• Potential for growth within the marketing team as the company expands its digital presence and product offerings.

Benefits

• No specific benefits are mentioned; details may be provided during the hiring process.