Performance & Growth Marketing Lead — D2C and Retail

Company Overview

Kisah is a premium ethnic menswear brand targeted at GenZ and young modern consumers. The organization designs and sells products across three channels: a direct-to-consumer website (kisah.in), leading marketplaces (Myntra, Ajio, Amazon), and a growing network of exclusive brand outlets across India. Kisah is at an exciting inflection point, expanding its retail footprint and gaining traction with a younger audience, while also prioritizing its D2C channel.

Job Summary

The Performance & Growth Marketing Lead will be responsible for driving Kisah's performance marketing initiatives across Meta and Google platforms. This role requires a keen analytical mindset and creativity to enhance customer acquisition, optimize return on ad spend (ROAS), and reduce customer acquisition cost (CAC). Additionally, the role involves building foundational strategies for customer retention and customer relationship management (CRM).

Responsibilities

• Performance Marketing (75%)

  • Lead Kisah’s paid acquisition strategy on Meta (Facebook & Instagram) and Google.
  • Develop and manage comprehensive campaign strategies, including awareness, consideration, and conversion campaigns on social platforms.
  • Write engaging creative briefs for performance-led content in collaboration with design and content teams.
  • Monitor campaign performance and execute A/B testing to optimize creatives and landing pages.
  • Oversee the setup and configuration of Meta and Google analytics tools to ensure data quality and reliable attribution.

• Google Ads Management

  • Manage search, shopping, and YouTube campaigns with an in-depth understanding of user intent.
  • Monitor and optimize bidding strategies and product feed quality to maximize returns.

• D2C Funnel Ownership

  • Collaborate with website and product teams to optimize post-click experiences.
  • Identify conversion rate leakages in the customer journey and propose actionable solutions.

• Retention Marketing (25%)

  • Establish a foundational CRM and lifecycle marketing practice, including automation and customer segmentation.
  • Plan and execute campaigns across various communication channels, focusing on retention and repeat purchases.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, preferably in D2C brands.
• Strong analytical skills with proficiency in data analytics tools and techniques.
• Knowledge of digital advertising platforms (Meta Ads, Google Ads) and the ability to manage campaigns independently.
• Experience in CRM platforms and lifecycle marketing is a plus.
• Excellent communication skills to collaborate effectively with cross-functional teams.
• Creative mindset with the ability to develop engaging content that drives customer action.

Preferred Skills

• Familiarity with marketing automation tools.
• Understanding of eCommerce metrics and key performance indicators (KPIs).
• Experience with WhatsApp and SMS marketing strategies.
• Proficiency in customer segmentation and cohort analysis.

Experience

• Minimum of 5 years of experience in performance and growth marketing roles, with at least 2 years specifically in D2C or eCommerce sectors.

Environment

This position is based at Kisah's Head Office in Kolkata and is a full-time role. The successful candidate will lead a small team and work cross-functionally with various departments, including marketing, product, and design.

Salary

Salary details are not specified.

Growth Opportunities

The candidate will have opportunities to contribute to and shape the marketing strategy and may progress to higher leadership roles within the marketing department as the company grows.

Benefits

Details regarding benefits are not specified.