Senior Product Marketing

Company Overview

Hero Electronix is at the forefront of innovation, leveraging technology and insights to shape the future of consumer brands. Our brand, Qubo, focuses on creating smart and intuitive solutions that enhance everyday experiences.

Job Summary

The Senior Product Marketing role is crucial in driving the marketing strategy for Qubo products. The ideal candidate will possess a keen understanding of consumer needs and market dynamics, ensuring effective positioning and execution throughout the marketing funnel, from awareness to customer retention.

Responsibilities

• Develop and Execute Category Strategy: Lead the strategic vision for the product category, ensuring alignment with overall business goals and optimal market penetration.
• Marketing Funnel Management: Oversee the entire marketing process, enhancing each stage to maximize customer engagement and conversion.
• P&L Management: Handle the profitability and financial performance of the product line, ensuring financial targets are consistently achieved.
• Cross-Functional Collaboration: Partner with sales, product development, and technology teams to create cohesive marketing strategies and meet organizational objectives.
• Market and Consumer Insights: Conduct detailed analysis of market trends and consumer behavior to drive informed marketing strategies and product enhancements.
• Performance Metrics Tracking: Establish key performance indicators (KPIs) and continuously analyze metrics to refine marketing strategies and improve overall effectiveness.

Qualifications

• Experience: Minimum of 7-8 years in a senior marketing role, preferably in technology or consumer electronics.
• Educational Background: A degree in Engineering or a related field, with an MBA being preferred but not mandatory.
• Skills:
  • Expertise in Digital Marketing and Marketing Funnel Analytics
  • Strong P&L Management abilities
  • Proficiency in Category Management and Business Strategy
  • Familiarity with Consumer Brand Marketing and Data Analysis
  • Strong Go-to-Market Strategy and Customer Acquisition capabilities
  • Experience executing large-scale marketing campaigns

Environment

The position is based in Gurgaon, India and is a full-time role. The working environment supports collaboration and innovation.