Key Responsibilities:

 

• Develop and execute comprehensive brand strategies aligned with business objectives, incorporating market research, competitor analysis, and customer insights.

• Monitor and assess brand health through regular perception audits, identifying areas for improvement.

• Manage and maintain a strong brand identity, ensuring consistency across all marketing materials, communications, and customer touchpoints/ channels (Omni Channel).

• Leading the creative and communication development mandate for the brand across platforms

• Lead cross-functional teams to ensure seamless collaboration and brand consistency.

• Develop, execute, and monitor multi-channel digital marketing strategies, leveraging social media, content marketing, and ecommerce.

• Design and manage advertising and promotional campaigns across ATL/BTL channels.

• Develop and manage content strategy, CRM and lead generation programs

• Oversee and optimize advertising budgets, ensuring effective ROI.

• Foster strategic partnerships with influencers, media outlets, and organizations.

• Own and develop NPD roadmap and prepare accurate financial forecasts for success.

• Analyze business performance, identifying trends and areas for growth. Portfolio management across categories and channels

• Leading the customer and consumer understanding for decision making

• Be on top of industry trends and competitor activit and therefore Lead product development, branding, and communications initiatives.

• Annual Business Planning: Develop and implement plans for brand groups.

• Leading monthly, quarterly, annual reviews for the brand • Strong and healthy relationships with agency partners

 

Skills & Qualifications:

• Experience: o MBA/PGDM from a leading institute with 9-15 years of experience in FMCG/ FMCD

o Recent experience in D2C is a added advantage •

 

Skills:

o Passion for consumer marketing, Creative Problem-Solving along with learning agility

o Great with numbers, Good with people

o Data driven decision making

o Strategic thinking, leadership, and team management.

o Proven Experience in Brand Marketing, media planning (online and offline, social media & ecommerce

o Should have extensive experience in portfolio management and New Product development

o Strong understanding of ATL, BTL, PR, and digital marketing o Self-motivated and Passion with Drive to win.

o Exceptional Project management skills o Excellent Communication and Interpersonal Skills.

o Conflict resolution and negotiation.

o Ability to work in a fast-paced environment.

o Adaptability and flexibility.

o Emotional intelligence and empathy.